Before World War II, America wasn’t a center for fashion. Magazines like Vogue filled their pages with French designs. Whether the average person could afford it or not. During World War II, Paris wasn’t an option for the latest fashions anymore.
Eleanor Lambert, a publicist, saw this as a opportunity to make America a fashion icon. Through her job at the New York dress Institute, she created a showcase of American designers for the media. She named the event, Press Week.
Not only did the editors show up to Press Week, but when the fashion magazines released their next issues, their pages were full of American designers. According to Slate, the American styles were commented as being “modern, streamlined and flattering,” and because of the success of the inaugural Press Day, the event continued through the late 1950s at different locations. Fashion Week has been held every year except 2001.